Buy Used and New Malcolm McDonald Books

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Martin Newman,Malcolm McDonald

ISBN 13: 9780749482671

Format: Paperback (304 pages)
Publisher: Kogan Page
Published: 03 Aug 2018

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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

by Malcolm McDonald,Grant Oliver

ISBN 13: 9780749481766

Format: Paperback (256 pages)
Publisher: Kogan Page
Published: 03 Apr 2020

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Marketing Planning for Services

by Adrian Payne, Malcolm McDonald

ISBN 13: 9781138152793

Format: Hardcover (376 pages)
Publisher: Routledge
Published: 18 Aug 2016

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Key Account Plans

by Lynette Ryals, Malcolm McDonald

ISBN 13: 9781138134119

Format: Hardcover (406 pages)
Publisher: Routledge
Published: 02 Nov 2015

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Marketing and Finance: Creating Shareholder Value

by Malcolm McDonald,Brian D. Smith,Keith Ward

ISBN 13: 9781119953388

Format: Illustrated (280 pages)
Publisher: Wiley
Published: 23 Aug 2013

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MBA Marketing (MBA Series)

by Malcolm McDonald

ISBN 13: 9781137300294

Format: Paperback (584 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2013

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